Monday, April 26, 2010

Domain Names and Search Engine Ranking

Does the length of your website's domain name registration affect search engine optimization and results?

Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name's expiration date might help your search engine rankings, keep in mind that this may be only a small victory when it comes to search engine rankings.

Its good business sense to register a domain for at least 10 years. You don’t want to deal with the process annual process of renewing them every year. It’s best to obtain the domain names that you want to keep for a while and renew then on a 5 to 10 year plan.

If your domain name expires, there's a good chance that someone will register your domain name immediately after it expires. If, for whatever reason, you don't renew your domain name, someone watching a 'watch list' of expiring domain names will try to capitalize on the online business that you've built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won't expire for a while, and it won't be opened up to expired domain name buyers.

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year.
Yes, you can lose critical positioning in the search engines if you don’t reregister your domain name in time. You may have to start the SEO process all over again!

Tuesday, April 20, 2010

Using Subdomains—Benefits and Drawbacks

Most businesses don’t like to use subdomains because they feel like they give them a disadvantage in many areas, such as having a prefix name before your web-site, being ignored by bots and index spiders in search engines and all in all, it just doesn’t look right. So let’s check our facts on subdomains.

A subdomain is substitute or second-level of a domain. A regular domain looks as follows: www.jamesbrown.com . A sub domain looks like this

http://bravenet.jamesbrown.com. Subdomains do not have www on the front of them. All subs start with "http://subdomain/maindomain.com pattern of identification.

Subdomains rank efficiently well. Search engine spiders and bots are not prejudiced when it comes to the ranking of subdomains and regular domains. As long as your site has the right SEO keywords and has been optimized, whether you have a subdomain or regular domain name doesn’t make a difference at all.

Let’s pretend that you site has a lot of categories in it. If you were to submit to a search engine, you could submit each subdomain as its own individual category and still get a good ranking.  Each subdomain would be looked at by search engines as a new site with its own index or home page. You may want to try creating subfolders on the subdomain to get around this so that search engines can read the folder as one set of site information.

People worry about their subdomain getting banned if the main domain name is banned. If the main domain is banned, it will have an effect on the subdomain. You see this happen often in adult content sites that have violated certain agreements that they have signed with a provider that does not want a domain used for adult material.

Again, there is nothing wrong with using a subdomain. If you want to develop each subdomain as its own entity, then by all means, do so.  If not, get yourself a main domain name and use that as a certified landing page.

Monday, April 19, 2010

The Mystery behind Domain Names

There are approximately 68 million .COM domains registered. That’s a lot of domain names out on the Internet that are either already taken or just parked in some obsolete spot gathering dust and all kinds of age. The most common names like loser.com. Jamesbrown.com are already taken by net investors who resell the rights to the names. Can you imagine someone having www.elvis.com ? He’s just waiting on the highest bidder!
There are 900 possible combinations for two letter sequences. If you’re looking for “ET” then you just won’t find it! Even allowing for digits, again every single web address is taken. Of course, that's ignoring the fact that .COM registrars now mandate a 3-character minimum length, so it wouldn't be an option.

Many of the three-letter sequences are taken. Adding digits to a domain name creates a number of garbage domain entries. If you're dying to acquire great domains and unique domain names, they'll free up sometimes only to be auctioned off through unique domain name sales.

The longer the domain name that you choose, the more that the possibilities are that it could be available presuming that you're willing to accept an arbitrary sequence of letters and/or digits. For example, most organizations have 4 letter acronyms (WQAM.com and AFTA.org so you may have a chance using over 4 letters to get the domain name that you want in acronym style!

Of course many of the registered domains are ever, visited, with a huge percentage having nothing more than a “parked page” (users pay domain registrars to put up ads for themselves on these type of parked pages). There are so many combinations and back door tricks to domain name cataloging and classification until the possibilities are endless.

The rule is to obtain a domain name that closely resembles who you are about which gives you and identity and brand on the internet.

Friday, April 16, 2010

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Thursday, April 15, 2010

Free and Cheap—Web Space Options for the Thrifty At Heart

There are some good deals on the internet concerning web space and hosting but you have to look to find the best deals. You should also consider how long a provider has been in business.

Finding free web space on the Internet is simple. All you have to do is use a simple Web search (Google, AltaVista or Yahoo) and the results should bring back options for free web space. There are many individuals and businesses looking for a place to put their website without having to pay for the service. These free services can provide anywhere from 5MB to 100Mb of online web space for hosting your web site.

Free sites also come with some cool stuff, such as counters, guest books, virtual domain names, tracking logs, blogs, copy and past scripts that are usually Java code scripts and more. These additions are good for people that have little or no knowledge into building a web site.

A free service provides benefits to all people and may sound like a good idea but the goal is to do your research to see if the deals are viable or not. Free services can also bring other unwanted things that you have to deal with when you sign up for the service. Usually, you have to submit to advertising and surveys by filling out a form before you can get your free service. Be sure that you read the user agreements that come with the free services.

You can go on the cheap and don’t want advertisements running on your site, you can get a service similar to free hosting but you would have to pay a small fee to keep your web page ad-free. Some of these providers will offer you a service for $2.95 a month with 100MB of web space if that’s all that you need, and you can always upgrade your packages.

There's a lot of competition for your Web site hosting dollars, and you can find some pretty good deals if you look hard enough.


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Wednesday, April 14, 2010

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Tuesday, April 13, 2010

Picking a Type of Web Hosting Service

There are various types of web hosting services and it all depends on what you want to accomplish in building your web-site for your business. You should look at the different options which depend on these following factors:

Complexity of your web-site – You may want to talk to a developer on the complexity of your web-site, especially when it comes to graphics and database administration. You may have to consult with an internet specialist on the type of hosting that you need.

Some web hosting services are provided for free but you have to put up with ads that are on the top or bottom of your web site and those ads might not be conducive to the web site that you have developed. If you are going to get a site with ads, then get a free web hosting package that matches with the online ad that’s already there.

Free hosting also has low bandwidth on the internet because of so many people using the free service instead of the paid service. Basically, you also get a free web email account with free hosting services.

Then there is hosting that you pay for that you have more control over when you load and host your web site. You get POP mail access and can create as many emails as you want to which depends on the type of account that you pay for.

Every company has special packages for each and every need. From personal to business servers, even servers for special kinds of operating systems (UNIX, Windows, Linux and Apple) the choices vary depending on what you want to do.

The prices depend on how much space you need on the server to load your applications so you have to take into consideration what you want to put on the server through your web-site.